Irish Parcels Christmas 2018 – Send By Dates and Contact Information

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Need to send a parcel this Christmas?

Irish Parcels offers convenient and affordable parcel delivery services across Ireland, to Northern Ireland, to mainland UK and to over 200 countries worldwide. We provide inexpensive rates for both domestic and international shipments.

In this post, you can find absolutely everything you need to know about sending a parcel with Irish Parcels this Christmas, including information on our recommended Christmas send by dates if you need your item to arrive in time for Christmas, as well as our office Christmas closure dates and contact details for our couriers.


Irish Parcels Christmas Send By Dates

Below you can find our recommended send by dates for the Christmas period. If you would like your parcel to arrive in time for Christmas, we recommend sending on or before the following dates listed. Please note that these are the latest dates we advise. You may still book a collection after the listed dates, however, we then cannot guarantee that your item will arrive in time before Christmas. Please note that all Irish Parcels services are estimated and can be subject to occasional delays.

Please note that we recommend allowing 1 extra day than normal during December due to high volumes of shipments, and also to consider any adverse weather conditions. Deliveries will take place until 21st December.

TNT Services

UK – 18th December

Europe Economy – 18th December

Europe Express – 18th December

Worldwide Economy – 13th December

Worldwide Express – 17th December

GLS Services

Ireland – 18th December

UK – 17th December

Europe – 13th December

DPD Services

DPD Next Day – 20th December

DPD 48 – 19th December

Europe – 18th December

Find out more from each courier’s website: TNT, GLS, DPD.


Irish Parcels Christmas Closure Dates

Below you will find the Irish Parcels office opening hours during the Christmas period. You can also see on which days collections and deliveries will be taking place.

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IMPORTANT NOTE: You can place a booking on our website anytime. Our online booking system is available 24/7.

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Irish Parcels Contact Information

You may contact our office directly from 9am-6pm on any of the days we are open, as listed above. However, if you need to query your shipment when our offices are closed over the holiday period, please find contact details for our couriers below:

GLS: Please call 018606200 and have your parcel tracking number to hand. This can be found by logging into ‘My Orders’ in your Irish Parcels account.

TNT: Please call 0818 400 600 and have your tracking number to hand. This can be found by logging into ‘My Orders’ in your Irish Parcels account.

DPD: Click here to find the number for your local depot. Have your “CR101” reference number ready. This can be found by logging into ‘My Orders’ on your Irish Parcels account and clicking ‘Track’.


How To Book With Irish Parcels This Christmas

Whether you run a small business in Ireland and are in need of a reliable shipping solution over Christmas, or perhaps you’re an individual sending a thoughtful gift to a loved one – anyone can send a parcel with Irish Parcels this Christmas.

Booking with Irish Parcels is easy. Simply start by getting a quote straight from our homepage. We’ll compare quotes from leading courier companies to give you the lowest prices and fastest delivery times for your shipment. All you have to do is select the option that best suits your needs!

After that, we’ll collect your parcel and deliver it straight to where it needs to go. Our convenient door to door service means that the entire process is hassle-free, and our online parcel tracking tool allows you to monitor the progress of your shipment every single step of the way. If you happen to have any questions or concerns along the way, our unrivalled customer support will be more than happy to help. Don’t hesitate to contact us via phone, email or live chat if you need to.

Booking a parcel delivery this Christmas with Irish Parcels is up to 80% cheaper than booking with the courier directly. Get a quote and see how much you’ll save!

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New to Irish Parcels? Learn more about us…

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Irish Parcels Mailing List: Thank you!

By staying subscribed to our mailing list, you will be the first to know about our latest news and offers. You won’t ever have to worry about being inundated by spam emails from Irish Parcels, we tend to only send out between 8-10 emails a year.

We may also contact you regarding your order. This includes payment confirmation emails, shipping confirmation emails, tracking emails and support updates.

Irish Parcels takes your data very seriously, and we have always had a privacy policy in effect. We have now taken it a step further in line with GDPR including how we use your data and how you can request it. You can see our privacy policy here.

You can unsubscribe from our emails any time by clicking the unsubscribe link at the bottom of our emails. This will not effect order confirmation or tracking emails.

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6 Important Things You Need To Know About Shipping To Canada

shippingtocanada

Need to send some important items to Canada? There are a number of things worth knowing before comparing quotes.

Here at Irish Parcels, we know a thing or two about shipping parcels all across the world. If the thought of shipping parcels to Canada is leaving you scratching your head, we’re here to shed light on the process to make it much more digestible.

Here’s the essential things you need to know before shipping to Canada:

Why Ship To Canada?

There are reasons aplenty why businesses or individuals may want to ship parcels to Canada. If you have a loved one residing in Canada, perhaps you wish to send them a thoughtful touch of home in the form of a care-package. On the other hand, you may be a small business aiming to expand your services globally, and as such, find yourself hunting for the best shipping solution to fit your needs. The reasons are endless – however, regardless, it’s essential to do your research beforehand.

1. Canadian Customs Information

When importing goods into Canada, you are legally required to complete and attach a customs invoice to your shipment. Whether you’re sending business samples, gifts or personal effects; if your shipment is not accompanied by a customs invoice, it will not make it past your local country border, and you may have to pay hefty return charges to get it back (unless you’re sending only documents).

What is a customs invoice and what is it used for?

A customs invoice is used by the destination country’s Customs authorities to access and inspect the imported goods, and to levy any duties or taxes that they may deem applicable to the goods being imported into their country. It is important to understand that it is not the courier who is applying additional charges, it is the Customs authorities. When shipping to Canada, you must comply with this.

When completing your customs invoice, declaring the honest value of your goods is extremely important, as the local authorities require this information to calculate how much tax and duty needs to be applied to your shipment. Any goods worth over $20 CAD will be subject to tax and duty, whereas anything below it will not.

However, some items do not qualify for this exemption:

  • Tobacco
  • Books
  • Periodicals
  • Magazines
  • Alcoholic Beverages

An import license may be required to import your goods into Canada. This depends on the type of product you are importing, as well as the reason for import. Canadian Customs will contact the recipient to provide the license before it can be cleared.

2. Shipping Gifts To Canada

For a shipment to qualify as a gift, the shipping documentation must be clearly marked “GIFT” and include a detailed description of the goods. Gifts worth $60 or less are duty and tax exempt. However, if the package is worth more than $60, duty and tax will be applied. For example, if you send a gift worth $200, your recipient must pay the applicable duty on $140.

However, some items do not qualify for the $60 CAD exemption:

  • Goods such as tobacco, alcoholic beverages or advertising material
  • Items sent by a business, company or association

3. Shipping Personal Effects To Canada

You may be eligible to an exception on any duties and taxes on your goods if you are a Canadian resident importing personal effects into Canada. This also applies if you originally obtained your goods in Canada and are returning them after a year from purchase, with no value limit. If you are not a Canadian resident, then you may need to pay an additional fee on your import. This is at the discretion of Customs.

When completing your customs declaration, it is important to do so properly and clearly. In order to demonstrate that your shipment consists of personal effects, you will be required to accurately describe each item included in the package. For example, if it is a shipment consisting of personal clothing, you would declare this as: “5 x t-shirts, 2 x pairs of jeans, 3 x dresses” etc, as opposed to “10 x clothing”.

If shipping personal belongings to British Colombia as a non-Canadian passport holder, shipments can only be cleared once the consignee has arrived in Canada, as such, you may be required to supply your permit or visa and entry stamp.

If shipping to; Ontario, Quebec, Nova Scotia, New Brunswick, Manitoba, Price Edward Island, Saskatchewan, Alberta, Newfoundland and Labrador, Northwest Territories, Yukon or Nunavut – self-clearance will be required, in which the consignee will need to visit a local Canadian Border Services Agency (CBSA) location. As such, it is important to ensure that a CBSA location is accessible to you.

It is important to note that any goods that have not been cleared within 40 days of arrival into Canada will be assumed “abandoned” by Canadian Customs and the ownership of the goods will transfer to the Canadian state for disposal.

It is advised that you do not ship personal effects valued at more than $2500.

Although Irish Parcels does not specifically specialise in shipping personal effects, there are many reputable companies offering convenient luggage shipping services to Canada, including Uni Baggage, who offer door to door luggage shipping.

4. Shipping Food To Canada

It’s certainly no secret that food makes a great gift. However, if you’re thinking of shipping them to a destination such as Canada, you’re going to need to do some research. All food imports to Canada are controlled by the Canadian Food Inspection Agency (CFIA) and they require some additional paperwork to be attached to your food parcel.

Here are some requirements for sending food abroad:

  • Foods must be in the original manufacturer’s packaging.
  • Food packaging must be sealed and not tampered with.
  • Food label must list all ingredients.
  • Foods must have a shelf life of longer than 6 months.

6. Shipping To Remote Areas In Canada

Canada is a vast country, and as such, some areas will inevitably be considered remote by couriers. Remote areas typically take longer to deliver to, and will likely also come with an additional remote area surcharge. This is something worth keeping in mind when it comes to comparing courier quotes for your shipment.

6. Prohibited Goods, Restricted Goods and Packaging

For security, quarantine and customs reasons, there are certain items which may be prohibited or restricted from importing into Canada. This can differ around the world. As a general rule, you can be sure that the following items are prohibited:

  • Aerosols
  • Animal Products
  • Cash, Credit Cards, Debit Cards
  • Dangerous Goods
  • Hazardous Goods
  • Liquids
  • Medicines
  • Passports and other confidential personal documentation
  • Perishable Foods
  • Plants

What type of packaging can be used?

As is standard with all parcels, it is advised to invest in new, sturdy, double-walled (or even triple-walled) cardboard boxes as they are most durable and suitable for transporting all different types of items. If you are sending any fragile or delicate items, it is recommended to use internal packaging to protect them during transit. You can use a range of materials such as bubble wrap, foam or newspapers.


Hopefully our handy guide gives you some further insight into shipping parcels to Canada. If you have any questions about the process or wish to enquire about shipping parcels to Canada with Irish Parcels, contact us or find out more below!

Need to send a parcel? Learn more about Irish Parcels.

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7 Reasons Why You Should DEFINITELY Use Irish Parcels

courier service

Okay – we realise we might sound slightly biased, but we have very good reason to believe that Irish Parcels is the handiest service on the emerald isle.

Irish Parcels offers a fast, reliable and affordable courier services; whether you need to send goods regularly or just need to send a one-off parcel. If you’ve booked with us before, you’ll know exactly how handy our service is. If you’ve never booked with us before, here’s a list of some really great reasons why you DEFINITELY should…

1. We’re cheap!

When you book with Irish Parcels instead of going directly to a courier company, you can save up to 80% on your parcel deliveries! That’s because we have negotiated fantastic low rates with our network of highly reputable couriers. Don’t worry – you’ll still receive the same high-quality service that these couriers are renowned for; but you’ll get it for just a fraction of the price. What’s more, if your parcel weighs over 2kg, we can be considerably cheaper than AnPost, too.

2. Our service is convenient!

Booking with Irish Parcels couldn’t be easier. There’s no complicated sign-up process – all you need to get started is your email address and the details of your parcel. For the utmost convenience, we offer a fully door-to-door service, which means all you have to do is book online, attach shipping labels (which we send to you) to your parcel and let allow us to take care of the rest! We’ll collect your item and deliver it straight to where it needs to go. It really is that easy.

3. We care about small Irish businesses!

Irish Parcels is regularly used by hundreds of small, local businesses. We understand that keeping costs as low as possible is a priority for small businesses, and we’re confident that we provide the most cost-effective shipping solution for them.

4. Full online parcel tracking!

When you book with us, you’ll be provided with full online parcel tracking so that you can monitor the progress of your shipment every single step of the way. You’ll be notified when your shipment is out for delivery, so you’ll know when to expect it.

5. Dedicated customer support!

Again, we realise we might sound a little bit biased, but our customer support team are (without a doubt) the best in the business. Thanks to many years experience, our team are experts in the field of logistics. So, if you happen to have any questions or concerns along the way; you can contact our support team via phone, email or live chat and they’ll always be quick to respond and more than happy to help.

6. We ship all over the world!

We don’t just send parcels within Ireland. We send to mainland UK, all across Europe and to over 200 countries worldwide! So, if you fancy sending a care package over to your loved one in the land down under, we’re the ones to give you a hand.

7. You don’t even have to take our word for it!

Obviously, we have plenty of good things to say about ourselves. But you don’t have to take our word for it. We have hundreds of independent reviews with customers saying all kinds of lovely things about Irish Parcels. So, if you need a second opinion to convince you, feel free to have a look at our most recent reviews!

New to Irish Parcels? Learn more about us…

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New Pallet Service Launches in Ireland and UK

Irish Parcels specialises in transporting parcels, however, we often get asked about large shipments. It can often get very expensive to send very large items via a courier company, so this is why we have launched our new Pallet Service called “Pallet Anywhere“.

Currently, you can send pallets within Ireland and the UK with Pallet Anywhere with more routes been added soon. You get many features as standard with Pallet Anywhere, just like Irish Parcels, such as;

  • Low cost pallet deliveries to, from and throughout Ireland.
  • Convenient door to door pallet collection and delivery.
  • Full online tracking information.
  • Fast transit times.
  • £50 free compensation cover per shipment.
  • Unrivalled customer support via phone, email and live chat.

With Pallet Anywhere, you can book your pallet delivery online within minutes. Pallet-Wraps-300x211Our online booking system is available 24/7 and is super easy to use for your convenience. To get started, simply get a quote.

Just as with Irish Parcels, Pallet Anywhere has a handy pay-as-you-go system, which means there’s no rate cards or price lists. All pallets sent with us are priced individually based on their size and weight, to ensure that you receive the very best value for your money every single time. To get a quick quote all you need to do is enter you post code (if within the UK) and country to send sending to.

Once you’ve booked with Pallet Anywhere, they will send you some labels to print and attach securely to your pallet. After that, a courier will collect your pallet and deliver it straight to where it needs to go. It’s that easy!

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3 Important Things To Think About When Moving Abroad With Family

moving abroad with family

So, you have made the decision to up sticks and head off to make a new home abroad…

Although the adventure of moving abroad with family will no doubt be very exciting, the prospect of transferring your whole life to a new country can be a little daunting. When you add kids on top of that, it can seem near impossible! Yet, following these simple steps can turn a possible nightmare move into a smooth sailing operation.

Preparing Your Children for the Move

Some children may be enthusiastic about the prospect of moving away to a new home and making new friends, but others can find it quite frightening. If this is the first time you are moving, then your child will be leaving behind everything he or she has ever known. It’s therefore vitally important to sit them down and explain what is going to happen.

Make sure to focus on the positives of the move, whether that’s the wonderful weather your new home will have or the whole new neighbourhood the kids can explore. It’s also smart to remind them that with today’s technology they can stay in close contact with friends easily, whilst they are only ever a plane journey away.
It’s a little simpler if you have a baby or toddler, yet it is important to maintain their usual routines to ensure they are not upset by the change. That could be their normal bed time story or what time you normally eat dinner. Whatever the routine, try to stick to it the best you can throughout the move.

moving abroad with family

Ultimately you need to keep in mind how big a deal this is for your child, change is unnerving for many kids but if you continue to reassure and comfort them through the process, they will be happy in their new home in no time.

The Packing Process

There’s never a better time to have a good spring clean of your possessions then before a big move, so take advantage of it! The best rule of thumb; if in doubt, don’t pack it. You can probably do without that chin up bar you bought three years ago or your trusty lawnmower. Remember, you can always buy it again if necessary.

Getting the whole family involved in the packing process is a great idea too, it will take some of the pressure off yourself and will help the children feel more in control of the change. Although it is important to be fairly ruthless with your material possessions, make sure not to throw out something seemingly small but cherished by the kids!

Remember to start early and start small. The idea of putting all your worldly belongings into boxes can be off-putting but by beginning a long time before the move and with the less important possessions, it will make it that much easier. Maybe start with your utility room or your garage to help yourself ease into the process.

When you do start packing, organisation will be your best friend. First off, sort out what you want to pack as carry on, luggage and then air shipment. With your carry on bag, make sure to include vital documentation like birth certificates and visas as well as valuable items such as laptops, jewellery and medicines.

Your luggage should contain mainly clothes, especially if you are moving to a different climate. Make sure to pack anything else you feel you can’t live without for a month or so, it’s a good idea to use your luggage space for kids’ toys or any comforting possessions they would miss.

The air shipment belongings are going to be those that are too large for the plane, items you know your new house will be without for a while and the bits you couldn’t fit into your luggage. Find out whether your new home will have utilities such as a kettle, microwave, fridge etc. and decide whether it is worth shipping your own or purchasing new ones when you arrive. Make sure to add things such as rugs, pillows and pictures to help create a homely feel as quickly as possible.

Finally, make sure to label! If you clearly label all your boxes, it will make the unpacking procedure that much quicker, helping your new place feel like home in no time!

Settling in to Your New Life

You’ve done it! The months of hard work have paid off and you have finally arrived at your new, wonderful home.

First thing to do is sort the kids’ bedrooms out. At a time of such change and uncertainty they will need a familiar, comfortable place to retreat to. With younger children, it may be best to try and recreate their previous bedroom as best you can. Whilst older kids may wish to design their new room by themselves. Either way try and involve the kids with the process as much as possible!

When you’ve sorted the kids’ bedrooms out and your own, make sure to add any home comforts you packed with your luggage. Things like family pictures, cushions and candles can really create a sense of calm. And let’s face it, I’m sure you could do with some of that!

moving abroad with family

Next thing on the agenda is to re-establish routines and traditions. If you personally are someone who reads the newspaper in the morning or goes for a run in the evening, carry on doing that! Once you fall back into a normal routine it will feel like you never moved. Make sure to do this with family activities too, stick to normal dinner and sleeping times as well as any family traditions like Sunday walks or movie nights.

Once you settle back into home life, immerse you and your family into your adopted country’s culture. That might mean learning a new language as a family or trying out new cuisines, if you show your children you are willing to adapt to your new environment, they will soon follow suit.

Whether you have already moved or are in the process of doing so, enjoy your new home and let the adventure begin!

Written by Rebecca, a sun lover and travel writer at Sunway.ie, the leading holiday provider in Ireland. If she is not travelling the world or talking about travelling, you might catch her reading a good novel over a cup of coffee.

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Business Profile: Carbon Cleaning NI

cabon-cleaning

This month we are profiling local business Carbon Cleaning NI.

Carbon Cleaning NI are Northern Ireland’s official mobile engine Carbon Cleaning Service Technicians for UK Carbon Cleaning™, the world’s longest serving and most experienced Hydrogen Engine Carbon Cleaning service.

So what is Carbon Cleaning?

Carbon builds up in an engine as the result of unburnt fuel, this can reduce performance, economy and can shorten the life of an engine. Carbon cleaning removes this carbon using hydrogen.

How does it work?

Using our unique hydrogen powered engine carbon clean machine, we will remove nearly all carbon build-up from your engine. In just 30 minutes, your engine will run like new.

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Having spent many years in development CarbonCleaning™ are the originators of hydrogen-powered engine carbon cleaning. Our unique advanced technology, including the ‘non chemical’ based solution, pumps and pulses hydrogen through the air intake system burning away the carbon deposits that prevent your engine from running smoothly.

The Engine Carbon Cleaning machine has a remarkable cleaning capacity. With this advanced technology, developed over several years, hydrogen is pulsed through the air intake pipes, burning off up to 75% of the carbon deposits that prevent your engine from running smoothly.

You can check them out on their website or on Carbon Cleaning NI‘s Facebook Page.

Posted on originally on our sister website NI Parcels website in  by Katy Mairs

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Irish Parcels Christmas 2016 – Send By Dates And Contact Information

irish parcels christmas 2016

If you need to send some presents and packages this Christmas, Irish Parcels can help!

Irish Parcels allows you to send parcels within Ireland, to the UK, or to 200+ countries worldwide. We provide fantastic international delivery rates and super fast transit times, so you can easily send parcels this December.

Below, you can find everything you need to know about sending a parcel with us this Christmas. Please take note of our holiday season send by dates.

Sending Parcels This Christmas

BoxesIrish Parcels makes sending parcels easy. Our easy-to-navigate online booking and payment system takes just a few moments to complete. Simply start by getting a quote on our homepage. We’ll compare quotes from leading courier companies to provide you with the best prices and fastest delivery times.

After that, we’ll collect your parcel and deliver it straight to where it needs to go. We provide a convenient door to door service and full online parcel tracking.

As the holiday period is a particularly busy one, we recommend booking your parcel delivery early and leave an extra day to prevent any delays.

Although delays are extremely rare and the majority of our parcel deliveries arrive on time, certain unforeseen circumstances such as adverse weather conditions and high volumes of shipments can affect the drivers’ timing.

Irish Parcels Christmas Send By Dates

Below you can find our recommended send by dates for the Christmas period. If you would like your parcel to arrive in time for Christmas, we recommend sending on or before the following dates listed. You may still place a booking after these dates, however, we cannot guarantee that it will arrive before the 25th.

Next day services – 19th December

48hr/2 day services – 16th December

2-3 day services – 15th December

International – 12th December

Express 12.00 services – 22nd December

Please note that each of our couriers will have their own individual cut off dates. You can get more information on each of their websites: DPD, GLS, TNT.

Irish Parcels Christmas Closing Dates

Below you’ll find all information regarding our opening hours during the Christmas and New Year period. You can also see on which days collection and delivery will be taking place.

christmas send by dates

 

PLEASE NOTE: You can still place a booking on our website on ANY of these dates. Our online booking system is available 24/7.

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You can contact our office directly from 9am-6pm on any of the days we are open, listed above. However, if you need to get in touch when our offices are closed, please find direct contact details for our couriers below:

GLS: Please call 018606200 and have your tracking number to hand. This can be found by logging into ‘My Orders’ in your Irish Parcels account.

TNT: Please call 0818 400 600.

DPD: Click here to find the number for your local depot. Have your CR 101 reference number ready. This can be found by logging into ‘My Orders’ on your Irish Parcels account and clicking ‘track’.

Low Cost Parcel Deliveries This Christmas

You can save money on your parcel deliveries this Christmas with Irish Parcels.

Our pay-as-you-go service means that anyone can book a parcel delivery with us. All shipments are priced individually based on sizes and weights, which means you’ll receive the very best value for your money every time.

Get a quick quote from Irish Parcels today.

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We hope you’ve had a great 2016. Thank you so much for using Irish Parcels, and we hope we can help with your parcel deliveries again in 2017. Merry Christmas and a Happy New Year from all of us at Irish Parcels!

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4 Essential Steps To Starting A Small Business Blog

Starting A Small Business Blog

You know you need to be blogging for your small business, but you have no idea where to start.

Sound familiar?

In today’s digital world, blogging for your small business is a no-brainer. In a recent post, we talked through the reasons why your business website should have a blog.

When it is executed correctly, it can become one of the most effective tatics in your marketing strategy. In a nutshell, content marketing through blogging can become a highly effective tool for attracting the right kind of targeted audiences which provide the highest likelihood for conversion into leads and sales.

Not only that, but writing a blog on your small business website creates a new dimension for your brand. It gives it personality and opinion, and most importantly, gives it the opportunity to become an authority. If you’re knowledgeable about your industry and are consistently creating helpful content for your target audience, you will soon establish yourself as an authority in their eyes.

It all sounds incredible, right? Nevertheless, the thought of starting a blog for your small business website from scratch can leave you, well, scratching your head.

To lend a helping hand, we’re talking through the 4 essential steps you need to take in order to start and maintain an effective blog for your small business website.

Step 1: The Basics

At first glance, the thought of setting up a blog can seem daunting. But believe it or not, setting up your business blog is the easy part. There are a few basic but very important elements that go into making a good quality blog for your small business.

Blogging Platform

Choosing your blogging platform is one of the most important decisions you can make for your blog. Choosing a platform that isn’t a good fit for you and your business website means that your efforts could go to waste. So where do you begin?

There are a ton of free blogging platforms out there, such as Blogger, Tumblr, WordPress.com – to name just a few. While all of these options are user-friendly and won’t cost you a dime to use, they will limit you in terms of design, functionality, and SEO. Although great as a beginner platform, they aren’t so great for long-term business blogging benefits.

The highest recommended blogging platform comes in the form of WordPress.org (note that this is much different to the .com version) as this allows you to create your own self-hosted blog. This gives you more control over your blog in the long-term.

Domain

Once you’ve chosen your blogging platform, it’s important to establish a relevant domain. This will be the URL that is used to access your site and needs to be purchased separately from a domain provider. There are many companies that can offer this, with some of the most popular options being GoDaddy and 1&1.

Web Hosting

Although free to use, WordPress.org requires you to pay for web hosting. There are many different companies to choose from.

Theme

Once you’ve got everything set up, it’s important to consider the overall look of your business blog. With many blogging platforms, including WordPress, you are able to easily customise the look and feel of your blog.

An important aspect to keep in mind is the responsiveness of your blog’s theme – you need to be sure that it displays correctly on a variety of devices, from desktops, to tablets, to mobiles. Your audience may drop straight off your site if it does not display correctly on a certain device. And, if your blog is not fully responsive, it may negatively affect your SEO.

Step 2: Content.

At the end of the day, a blog isn’t a blog without content. As mentioned before, a business blog can become a highly effective content marketing tool. As such, an effort is undoubtedly required if you want to make it work that way.

What type of content should I share?

At its core, blogging is a highly creative industry. As such, you can be as creative with your content as you see fit. Your blog content might come in the form of text, graphics, infographics, or even videos. It’s entirely up to you what kind of content you wish to share with your audience.

However, the two most important questions to ask are:

  • Who is this post for?
  • Does this post provide value for them?

The content that you share on your business blog should be of high quality, be worth reading, and should provide value for the targeted audience. Unfortunately, it’s no good to constantly write posts that shamelessly promote your brand, products or services as this will provide little value for someone who is discovering your brand for the first time.

Instead, a business blog should serve as a valuable introduction to your brand. As mentioned before, by providing consistently helpful content, you will soon establish yourself as an authority in the eyes of your target audience. As a consequence, they will see your brand as worth their time.

Who should create the content?

When it comes to curating content for your business blog, there are numerous ways in which it can be done. And it doesn’t have to be an expensive process.

You may have a blogging team made up of in-house staff, meaning that you have full, convenient control over the content that is produced for your business blog. Alternatively, you may hire freelance writers to publish content for you.

Another option for this is guest bloggers. Someone with an already established blog, relevant to your niche, who can create quality content for you and share it with their audience also may be something worthwhile considering.

How often should I post?

In the world of blogging, it’s super important to remain consistent in order to keep your targeted audience engaged and returning for more.

Regularly publishing content at least once a week is a great place to start. It means that your site is always thriving with fresh, exciting content.

Step 3: Promoting.

To put it simply, no one is going to read your blog unless you make the effort to tell them about it.

Relevant readers may find your blog organically when you make use of relevant, searched for keywords within your content. However, as well as that, social media marketing is a super important part of promoting your business blog.

Social media platforms such as Twitter and Facebook makes it easy for readers to discover and share your posts, as it is right there in front of them. Your post may even go viral and reach a high organic audience just through social media sharing.

Organic Promotion 

When you publish a new blog post on your business website, don’t hesitate to schedule this across your social media platforms, in the hopes that your established audience will click through, and also share this with their own followers.

As well as this, it’s important to make it as easy as possible for your readers to share your post. Installing sharing buttons within each of your blog posts means that your readers can share your content to their own social media platforms with just a few clicks.

Again, guest bloggers can come in extremely handy for organic promotion. When they post on your blog, they can share this with their own established audiences, bringing your blog to the attention of fresh batch of relevant people.

Paid For Advertising

Of course, you can always promote your content through paid for advertising through platforms such as Facebook. However, it is super important to ensure you’re not wasting your money. If you’re not properly creating campaigns, narrowly targeting your audience or effectively optimising your ads – you could run the risk of pouring money down the drain as you won’t be reaching the right people nor compelling them to take the appropriate action, eg. like, share or click through to your site.

In a nutshell, it’s important to have a strategy behind promoting your business blog through paid for advertising. If it is not measurable and does not result in a profit of some kind, it is not worth doing.

Step 4: Setting Goals.

At the end of the day, your business blog will not become an effective content marketing tool unless you set appropriate goals and measure progress regularly.

To better refine your goals, you can use analytics tools to gain valuable insights. For example, utilising Google Analytics can help you to better understand your audience, their behaviours and what types of content they are searching for. Even more importantly, you will get a clearer idea of what types of content aid in generating leads, and so content will become much easier to create in the long-term.

So there you have it! Our top tips for establishing an effective blog for your business. Blogging for business may require time and effort, and may sometimes be all about trial and error, but as you can see, the benefits that content marketing can bring to your business can be entirely worth it. So what are you waiting for?

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